Google Ads (SEM)

Google ads, PPC and SEM are the same terms that get used when speaking about advertising on Google. Google Ads is a pay-per-click (PPC) advertising platform that allows your company to appear within Google Search results. Google ads show your business to customers on search results pages based on what they search for. Google Ads is lucrative and measurable but often requires consistent management to improve ongoing performance and monitor results. 

Google ads works on an auction time bidding system that displays your ads based on how much you pay and the relevance of the keyword or search term to your business. Google prides itself on relevancy meaning both are as important as each other. Ads are paid for on a cost-per-click basis so you only pay for your ad if a customer clicks on it. You want to ensure a specialist sets up your Google Ads campaigns effectively to ensure you're only paying for clicks that are likely to deliver leads or conversions.  

If you aren't sure where to start with Google Ads, get in contact with Spang Digital. We will support you with a creative, comprehensive and cost effective approach to deliver on your business goals. Get in touch today to discuss your Google Adwords campaign.